Everyone who is a cannabis lover can detect the distinctive, sharp scent whenever they crack open a jar, or open the seal on an unopened cart. It’s more than just scent. The senses of mood, memory, expectation, and anticipation are all wrapped up in one. This experience is created through terpenes, and not only any terpenes, however, the kind that are extracted directly from the cannabis plant itself. Terpenes that are derived from cannabis, these substances are fast becoming the key ingredient that can improve the taste, authenticity, and overall product quality.
In the past product manufacturers have heavily depended on botanical terpenes as means of recapturing the essence cannabis strains. On paper, it seemed to make sense. The economics of extracting pinene and limonene from either the pine or orange trees enabled the development of strain profiles that are familiar to us. But reality often didn’t match the promises. While initially aromatic the terpene blends did not have the depth, soul or endurance when compared with their cannabis-sourced counterparts. The terpene blends degraded very quickly and eventually smelt like air fresheners, but not as strong as fresh flower.
Pure cannabis terpenes are able to change the game. The terpenes are extracted directly from cannabis. they not only carry the predominant molecules that define the scent of a specific strain, but also the subtle and positive notes that botanicals can’t replicate. It’s not just about taste, it’s all about capturing the spirit.
Image credit: massterpenes.com
A new innovation within the industry is to use live resin terpenes. Instead of sourcing terpenes from dried or cured cannabis, they are extracted from the plants that are immediately frozen after harvest. This quick-freeze method keeps volatile compounds in place that could otherwise be lost. The end result will be a terpene composition that is more vibrant and deep than the original strain.
It is evident that cannabis-derived Terpenes provide the sensation of a boost, however their effects extend beyond the taste. These terpenes play a role in what many researchers and consumers call the entourage effect the nuanced interplay between cannabinoids and terpenes that can shape the overall experience of a product. For example, a formula that contains OG Kush terpenes can deliver an enhanced experience or comfort due to the support compounds preserved within the extract.
As consumer awareness grows and so does the need for greater transparency. Consumers don’t just look for high THC amounts. They study ingredient lists, study the products they purchase, and look for cannabis derived-terpenes on sale with clear information on their sourcing. Brands which meet the standard of offering strain-specific, uncut and unblended profiles of terpenes are rewarded by industry trust and loyalty from customers.
This change is of particular importance in a world flooded with choices. In a market crowded with choices, products which are authentic will get an edge. While synthetic flavors and botanical blends might attract attention on a first try, it’s the unmistakable sensation of cannabis-derived terpenes which keeps them coming back.
Mass Terpenes is one of the top players in the market. They offer both hemp-derived products and live resins to suit different budgets, without sacrificing quality. The CDT series is popular amongst extractors as well as vape producers and curious consumers who are all looking to enjoy cannabis in its most natural way.
The final result isn’t only about aroma. It’s all about connecting. Terpenes can affect the way you feel after a hard day’s work more than people think. Choosing pure cannabis terpenes means choosing depth, clarity, and a more honest relationship with the plant. This is perhaps the most potent ingredient of all.